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Transparent methodology

A score should explain a decision — not replace it.

telloos uses two different scores: a campaign-specific match score and a general creator quality score. Both are explainable, evidence-based decision aids. Neither predicts or guarantees sales.

Published and last reviewed 28 July 2026

Direct answer

What is the telloos match score?

The telloos match score is a 0–100 comparison between one creator and one campaign. It checks whether the creator’s category, audience location, languages, social platforms, follower range, engagement, private commercial preferences, rating and verification status fit the campaign requirements. It is not a universal ranking: the same creator can score highly for a Spanish wellness campaign and poorly for an English-language technology campaign. Every result includes factor-level points and plain-language reasons so a brand can see why the recommendation exists. A high match means the available profile data aligns with the brief; it does not mean the creator will generate a guaranteed number of views, leads or sales. Brands should still review the creator’s content, commercial terms and audience context before making an offer.

FactorWeightQuestion answered
Category fit20%Does the creator publish in the campaign category?
Audience country15%Does the creator reach the campaign market?
Engagement15%Does engagement meet the campaign requirement?
Language10%Can the creator speak to the requested audience?
Platform10%Is the creator active on a requested channel?
Follower range10%Is the audience inside the requested range?
Commercial fit10%Do private creator preferences and the campaign budget appear compatible?
Brand rating5%What do completed collaborations indicate?
Verification5%Has submitted identity and metric evidence been reviewed?

Creator quality

What is telloos Score?

telloos Score is a 0–100 summary of profile quality and marketplace reliability signals. Unlike match score, it does not depend on one campaign. It rewards complete, current and reviewed information and can apply a dispute penalty of up to 12 points.

Profile completeness15 points
Verification10 points
Engagement quality18 points
View stability10 points
Audience health signals10 points
Brand rating12 points
Collaboration history10 points
Response rate8 points
Metric freshness7 points

Verification

How are creator metrics reviewed?

During the MVP, creators provide public profile URLs, manual metrics and dated analytics screenshots. Moderators review identity, recency and internal consistency before changing a social account from pending to verified. Official platform APIs can replace manual evidence when access is available. A badge means the submitted evidence was reviewed; it is not an audit of every follower or future post.

Responsible language

What does telloos never claim?

telloos does not label followers as fake without sufficient evidence, guarantee campaign performance or hide scoring factors behind an unexplained AI result. The interface uses careful signals such as “healthy audience signals,” “unusual activity detected,” “verification required” and “engagement needs review.”

Methodology limitation

Scores depend on the data available at calculation time. Platform changes, stale metrics, incomplete audience information and campaign-specific creative judgment can all affect the real outcome. telloos Score is a decision-support metric, not a guarantee of campaign performance.

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